Dune Analytics researcher – Noah Levine – has released data that shows that leading athletic apparel company – Nike – has surpassed many prominent competitors with its NFT sales this year. According to this data, Dolce & Gabbana, Tiffany, Gucci, and Adidas are also reaping millions from NFTs, but it is Nike that leads the pack.
Nike’s NFT-based projects and investments have generated over $185 million in revenue, placing the athletic apparel company as the biggest earning brand in NFTs. The iconic sports brand raked in a whooping $1.3 billion in transaction volume with $93 million from primary sales of NFTs while generating $92 million in royalties.
On the top of Nike’s NFT collections list is CloneX, with the highest royalty fees that generated over $39 million. Following CloneX is the Nike Sneakers-themed NFT collection MNLTH which generated $24.22 million. Other Nike NFT collections, including Mint Vial, MNLTH2, CryptoKick and RTFKT Bonus Items, have brought in at least $1 million in royalty payments.
Nike had announced the acquisition of RTFKT in December 2022 as part of its first steps into the metaverse ecosystem. Surprisingly, it has surpassed other apparel brands in NFT revenue. Trailing behind Nike in the newly-released data were Dolce & Gabbana with $25.65 million. Tiffany followed next with $12.62 million and Adidas was fourth on the NFT revenue chart with $10.94 million in revenue.
However, D&G leads the transaction charts with more than 9,000 transactions, closely followed by Gucci that has completed nearly 4,000. Tiffany, however managed to complete just 74 trades. Even though Adidas was fourth-place in terms of total revenue, it boasted the second most total amount of completed transactions at over 51,000.
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