A strange sight was spotted in Manhattan on Monday morning as a crowd of protesters carrying signs reading “Crypto Is A Sin,” “God Hates NFTs” and other anti-crypto slogans while chanting loudly in unison, “N-F-T! Not for me!”

Despite weirdly looking like a picket by the hate group Westboro Baptist Church, which often uses the “God Hates” phrase, the effort was not a protest, it was a marketing stunt that was staged by The Hundreds. The Co-founder Bobby Hundreds said he wanted to exploit the line between skeptics and enthusiasts.

Bobby told Ad Age “We orchestrated the whole thing.” The Hundreds is hosting a week-long of events in New York for its NFT collection, Adam Bomb Squad. The program coincides with the annual NFT.NYC conference which has been scheduled for June 20-23.

The fake protest was designed to inject a little bit of humor into what has otherwise been a chaotic crypto and NFT marketplace as of late. The video of the protest went viral after Bobby posted it on Twitter without a caption which instigated lots of arguments in the comment section.

https://twitter.com/WatcherGuru/status/1539064383556444160?t=NUlVDAaZldGwQ7OJMMycJg&s=19

Featured image source: Reddit.com